Ecommerce & Growth Lead

Warning: this job involves doing things that aren’t in the job description.

The best consumer brands rarely come from people protecting job titles or waiting for perfect answers. They’re built by people willing to get their hands dirty, wear five hats before lunch, ask the “stupid” questions nobody else asks, make mistakes quickly and learn even quicker.

That’s exactly how we build brands at Sweet Spot.

About Sweet Spot

Sweet Spot builds consumer brands with celebrities, creators and industry experts.

Before we launch anything, we spend months testing ideas. We survey audiences, build communities, challenge assumptions, develop products, validate demand and work out whether a business deserves to exist.

We’re looking for an Ecommerce & Growth Lead to join the management team and play a key role in that process.

The Role

This isn’t a normal ecommerce role.

Yes, you’ll help build and grow ecommerce businesses. But you’ll also help decide what businesses we build in the first place.

You’ll work across multiple ventures at the same time, helping take them from idea to launch and beyond.

One week you might be analysing survey results to work out whether a product idea has legs.

The next you might be helping shape a business plan, building a launch strategy, reviewing a Shopify site, working on retention or helping a founder solve a commercial problem.

You’ll also need to be highly organised. We usually have multiple brands moving through the pipeline at the same time, each with different founders, deadlines, suppliers and challenges. Part of the job is bringing order to the chaos, keeping projects moving and making sure great ideas actually make it into customers’ hands.

You’ll be involved throughout the entire process:

• Selecting opportunities

• Building communities

• Running surveys and analysing feedback

• Developing and testing hypotheses

• Validating products and business models

• Building business plans

• Planning launches

• Building ecommerce strategies

• Driving growth after launch

What We’re Looking For

• Strong ecommerce experience, ideally in FMCG

• Experience working in startups or high-growth businesses

• Shopify knowledge

• Strong project management and organisational skills

• Commercially minded

• Comfortable with data and consumer insight

• Happy switching between strategy and execution

• Strong leadership skills

• Naturally curious

• Low ego

• High energy

Most importantly, we’re looking for someone who enjoys building things.

About the Role

You will be instrumental in generating excitement, engagement, and intrigue for each of Sweet Spot Ventures’ brands.

Working in a ‘writer’s room’ style team, you’ll help develop, craft and execute across marketing campaigns, product launches, and key events.

You'll be highly skilled in producing a variety of content types tailored to each venture, including:

Brand Mission Content: Story-driven videos, articles, and visuals that communicate the core values and vision of each brand.

Product-Focused Content: Engaging product showcases, tutorials, reviews, and launch announcements that highlight features and benefits.

Expertise-Oriented Content: Informative blogs, infographics, and explainer videos that position the ventures as authorities in their fields.

Tactical and Interactive Content: Campaigns, polls, quizzes, live Q&A sessions, and user-generated content to drive audience interaction and engagement.

Minimum of 5 years’ experience with a strong portfolio showcasing diverse content creation skills.

Expertise in creating engaging content for platforms like Instagram, TikTok, YouTube, and more.

Proficiency in content creation tools (e.g., Adobe Creative Suite, Final Cut Pro, CapCut, Canva).

Exceptional storytelling skills and creativity.

The ability to adapt to different brand voices and styles.

Experience working with talent, influencers, or high-profile brands.

About the Role

We’re looking for exceptional self-shooting social creators / videographers who can think, shoot, edit and deliver high-performance content at speed.

If you’re equally comfortable behind the camera, in front of talent, and inside an edit timeline, keep reading.

The Role

You’ll be part of our studio team creating short-form, scroll-stopping content for FMCG brands built with celebrities.

This is not a slow, over-polished production role.

It’s about pace, instinct, taste and output.

You’ll work from simple scripts, loose briefs or raw ideas, turning them into platform-native content that actually performs.

What You’ll be Doing

Self-shooting video content (solo or small crew)

Shooting talent, founders and celebrities confidently and naturally

Editing short-form content quickly for TikTok and Instagram (Meta)

Adding basic animation, motion, captions and graphics where needed

Turning ideas into finished content fast

Iterating based on performance, not ego

We’re Looking For

5+ years experience creating content for FMCG brands

Proven work across TikTok and Instagram / Meta

Confident self-shooter (camera, lighting, sound — sorted)

Strong editor with basic animation / motion skills

Comfortable working from simple scripts or rough outlines

Experience working with celebrities or high-profile talent

Calm, professional, organised — even when things move quickly

Great taste. Great judgement.

Why Sweet Spot?

We build real businesses with talent, not vanity projects.

You’ll be working across new brands, launches, pilots and cultural moments, with direct access to founders, celebrities and decision-makers.

Your work will ship. And it will be seen.

About the Venture

A new DTC grooming and skincare company co-founded by Ben Shephard and Joel Dommett.

The company combines real consumer insight, product efficacy and entertaining, transparent storytelling to bring men into the skincare conversation in a way that’s accessible, confident and relatable.

The journey to launch is being captured in a podcast and YouTube series, The Business Men documenting the brand’s creation in real time, building community and credibility from day one.

The Role

The Fractional MD will take the concept from validated idea to commercial launch,  leading operations, strategy, performance and team management.

You’ll work closely with Sweet Spot and the founders to convert creative energy into commercial traction.

Key Responsibilities

Oversee launch strategy, pilot and transition to full commercial rollout.

Manage eCommerce, CRM and performance marketing functions.

Lead supply chain, manufacturing and fulfilment setup.

Own P&L, forecasting, cashflow and investor relations.

Collaborate with Sweet Spot’s content, creative and strategy teams.

Liaise directly with talent and agents on approvals, brand positioning and timelines.

Ideal Candidate

7+ years’ experience in DTC, beauty, grooming or lifestyle.

Demonstrated start-up experience, ideally taking a brand from early-stage to scale.

Strong operational and commercial acumen (P&L ownership, growth management).

Deep understanding of performance marketing and influencer-led commerce.

Confident working in founder-led environments with multiple stakeholders.

Entrepreneurial, agile and comfortable in high-energy, fast-moving contexts.

About the Role

You will be instrumental in generating excitement, engagement, and intrigue for each of Sweet Spot Ventures’ brands.

Working in a ‘writer’s room’ style team, you’ll help develop and manage comprehensive content calendars to align community activities with marketing campaigns, product launches, and key events.

You'll be highly skilled in producing a variety of content types tailored to each venture, including:

Brand Mission Content: Story-driven videos, articles, and visuals that communicate the core values and vision of each brand.

Product-Focused Content: Engaging product showcases, tutorials, reviews, and launch announcements that highlight features and benefits.

Expertise-Oriented Content: Informative blogs, infographics, and explainer videos that position the ventures as authorities in their fields.

Tactical and Interactive Content: Campaigns, polls, quizzes, live Q&A sessions, and user-generated content to drive audience interaction and engagement. 

Key Responsibilities:

Collaborate with talent, brand teams, and stakeholders to develop and execute content plans across all social channels.

Maintain a consistent voice and aesthetic for each brand.

Contribute innovative ideas to amplify reach and engagement across digital platforms.

Stay updated on emerging trends in content creation, digital marketing, and social media.

Collaborate with talent, brand teams, and stakeholders to develop and execute content plans.

Produce a variety of content types, including short-form videos, social media posts, blogs, photography, and more.

Maintain a consistent brand voice and aesthetic for each venture.

Contribute innovative ideas to amplify reach and engagement across digital platforms.

Stay updated on emerging trends in content creation, digital marketing, and social media.

We’re seeking managers with:

Minimum of 5 years’ experience with a strong portfolio showcasing diverse content creation skills.

Good project management and community engagement experience.

Expertise in creating engaging content for platforms like Instagram, TikTok, YouTube, and more.

Proficiency in content creation tools (e.g., Adobe Creative Suite, CapCut, Canva).

Exceptional storytelling skills and creativity.

The ability to adapt to different brand voices and styles.

Experience working with talent, influencers, or high-profile brands.