The celebrity business landscape has exploded in recent years, with celebrities launching everything from beauty empires to tech startups. While launching a business as a celebrity might seem like an automatic win, the reality is far more complex and demanding.

Launching a celebrity backed brand is an exciting prospect, but it comes with its own set of challenges.

We can all learn from the success stories: Trinny London, Skims, Fenty Cosmetics, Prime, the list goes on. But as always, the failures are where we can learn the most.