Join Sweet Spot's exclusive investor network and co-invest in high-growth startups led by today’s most influential and engaging celebrities, de-risked by Sweet Spot’s proprietary processes.

Early access to the creator-economy

Why invest with us?

  • Celebrity ventures with proven fit

    We only partner with pre-vetted, high-profile talent who bring more than fame, they bring engaged audiences, cultural credibility, and long-term commitment. Every talent partner completes psychometric testing and workshops to ensure an authentic fit between them, the product, and the target market.

  • Community built before launch

    We create highly engaged audiences before a product hits the market. This gives each venture a solid launchpad for sales, brand loyalty, and rapid growth, giving you, as an investor, first access to the UK’s most exciting new brands.

  • Early access to SEIS/EIS deals

    Gain priority entry to tax-efficient investment rounds before they open to the wider market. UK investors can offset investments against income tax liabilities, maximising potential returns.

  • De-risked by our studio model

    Our proprietary venture-building process, from idea validation to launch and growth ensures strong product-market fit from day one. We co-create with talent and their audience, using real-time data to test demand and scale with confidence.

Your path to exclusive investments

Apply to join our Sweet Spot Club  

Access is limited to select individuals or companies who are active investors. Apply to be considered for our exclusive network of experienced private investors and funds.

Receive curated investment proposals

Get in-depth, investment pitches put together by experienced investment professionals on each celebrity-led brand, including market insights, traction gleaned from actual sales data from our pre-order campaigns and the size of the prize based on similar exits in the same category.  

Meet with celebrity talent and invest with confidence: 

We arrange face to face meetings with our talent, live Q&A sessions, investor dinners offering full insight and transparency when it comes to investment decisions. Co-invest alongside Sweet Spot’s investment community under clear, investor friendly terms with SEIS/EIS eligibility. 

Connect & grow 

Join a curated group of forward-thinking investors, meet the celebrity talent who are building their businesses at exclusive events, supper clubs and roundtables.