Wealth Creation for Talent & Investors
Sweet Spot is a UK-based venture studio that partners with celebrities to launch and scale consumer brands. We provide the operational backbone, strategy, product development, and growth expertise, while our celebrity partners bring cultural capital and audience reach.
The result? Businesses with built-in traction and global potential.
Meet the team
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Russell Schaller
Partner
An entrepreneurial, multi-award-winning creative leader delivering a unique blend of business strategy, business development and brand storytelling.
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Ben Shephard
Partner
Journalist, presenter, podcaster, and author Ben Shephard is one of Britain’s most popular broadcasters.
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Ashwin Saddul
Partner
A highly experienced entrepreneur and commercial leader with over a decade as a Founder and CEO.